This week the UK's Mac-only ISP MacAce announced a new service offering 24Mb broadband. The reponse from some quarters has been a raised eyebrow. Why do Mac owners need an ISP of their own? Why can't they just use the same service as the rest of us? Isn't this just Mac owners being snobbish again?
This impression is compounded because as any fule kno Mac owners can in fact already get 24Mb by opting for Be Broadband. But in fact the idea that a Mac-only broadband service is a pointless frippery could not be wider of the mark.
If owners are to be believed even the best ISPs customer service is targeted at PC owners. This leaves Mac types tearing their hair out in frustration, especially since Macs are generally a more difficult proposition to configure for internet access.
Success for MacAce seems assured, no? Even priced at £16.46 pounds per month for the cheapest deal with a peak download period of 10GB, it looks like an easy sell. And the one-month rolling contract and lack of migration fee means that cost-conscious types won’t be discouraged. Meanwhile, the fact that Mac folk tend to be early adopters suggests that they'll be pliant market for faster broadband.
One thing is for sure, though, a bit of competition in the market for faster Mac broadband is long overdue. And with any luck, prices will drop in time, too.
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