Hyundai in do or dai bid to enter UK mobile phone market

Few car manufacturers have been slagged off by the Top Gear petrolheads quite as gleefully as Hyundai. As far as Clarkson and his chums are concerned they’re cheaply made carbage. Whether that’s fair or not, is a moot point. But it’s hardly a ringing endorsement for Hyundai in the week they announced they are entering the UK mobile phone market.

But one man at least is optimistic of the company’s chances of grabbing market share in our handset sector. Namely, the fantastically named Norbert Winkler, chief executive of Hyundai Mobile Europe. He reckons that: "Hyundai is one of the five biggest car manufacturers and is ranked 72nd in the world's most valuable brands, which is bound to provide a positive image transfer to Hyundai mobiles.”

Alas his sunny outlook seems more than a little bit misplaced if the early snaps of the company’s mobiles are anything to go by.

Behold:



Not much to get excited about is there? Details of specifications of are scant, but it's not unfair to say that these two hardly shine in the looks department. And unless this is addressed by Hyundai design department for future offerings, I for one am predicting that the company's handset divison will dai on its arse.